FIELDBUILT · by Matt Spencer
An agency rents you attention. I build assets you own.
Rankings, reviews, content, and a lead engine that stay yours, whether
or not you keep paying anyone. Web presence, search visibility, and lead systems
for small businesses, built and operated by one accountable engineer.
Proof, not promises
live & in production - theroofingbook.com ↗
A 1,500+ page programmatic roofing reference that ranks in Google and gets cited by AI answers.
- myroofrisk.com ↗
An address-to-lead tool: enter an address, get a storm-risk score, an instant quote, and a routed lead.
- thedenverroofer.com ↗
A local-SEO company site wired to a hardened contact-to-CRM lead pipeline. Built to rank and to convert.
- gunlawscolorado.com ↗
A plain-English legal reference built to rank statewide on high-intent search.
- cowaterrights.com ↗
A Colorado water-rights guide with a downloadable lead magnet behind an email capture.
The live test
try it yourself
Don't take my word for it. Run your site, and your agency's site, through
Google's own speed test at
pagespeed.web.dev,
then run one of mine. The scores tell the story better than I can.
The offer ladder
flat monthly pricing, no ranges Choose your level
01
Look right everywhere
Presence
Professional upkeep for a business that already has a site worth keeping: everything a customer or Google checks stays fast, accurate, and answered.
For businesses with an established site
- Site care: hosting, updates, security, backups
- Google Business Profile management and posting
- Customer review request system
- Listing consistency: Google, Yelp, Facebook, Nextdoor
- Technical SEO monitoring and fixes
- Monthly plain-English scorecard
$1,500per month
Maintenance and reputation only. Growth work lives in Growth Engine.
Discuss this option ↗ Recommended
02
Out-rank your market
Growth Engine
The complete growth system: a new website, a compounding search program, and a live dashboard that shows what every dollar did.
Everything in Presence, plus
- Custom website included, fully owned by you
- Local SEO and answer-engine (AEO) program
- Service-area and city-page expansion
- In-depth authority content each month
- Call tracking and lead attribution
- Live dashboard with daily rank telemetry
- Seasonal and storm-response campaigns
- Quarterly strategy review
$4,000per month
New custom website included with a 12-month term. Leading niche agencies charge more than this before the website.
Discuss this option ↗ Choose your level
03
Own the market
Market Leader
Category dominance: paid media, social, proprietary data and tools, and automation working as one defensible asset.
Everything in Growth Engine, plus
- Paid search and Local Services Ads, managed end to end
- Social presence produced and published for you
- Custom calculator, lookup, or risk-score tool
- Data-backed programmatic page families
- Automated intake, qualification, and lead routing
- Priority turnaround on site updates
- Direct founder-engineer access
$6,000per month
Limited to a small number of clients. Seats are capped.
Discuss this option ↗ Best fit: established local businesses that want their marketing measured, not narrated. Every claim on this page is testable; ask and I will run the tests in front of you.
One-time build Just need a website? A fast, credible site with search, analytics, and hardened lead forms set up right. Fully owned by you, no retainer.
from $6,000one time
Custom engagements Need more than Market Leader? Multi-site programs, dedicated capacity, and custom data systems, scoped per engagement.
Start a conversation ↗
Quoted per project
not everything fits a tier Custom app builds
A calculator, a lookup tool, a portal, an internal system: the kind of
software the MyRoofRisk funnel is made of. Scoped and quoted per project.
Platform rescues
A slow WordPress, Wix, or GoDaddy-builder site made genuinely fast in
place. Performance, caching, and technical SEO, no rebuild required.
Quoted per project.
Tell me about your project
How it works
three steps - 01
A short paid audit
I look at where you actually stand across site, search, and lead path, and find the gaps that matter.
- 02
A plan with real numbers
You get a concrete plan and honest scope, priced up front. No mystery retainer, no moving goalposts.
- 03
I build it and run it
The work ships, and the assets are yours. I keep the tracking honest and the system running.
I won't promise you a lead number by Friday or first-page rankings in 30 days.
Anyone who does is guessing or lying. I promise honest tracking and assets you own.
Start a conversation
no obligation Not ready to talk? Start with the free scan.
Run your website through the same checks I run when evaluating a client's site:
search authority, review gap, speed, tracking, benchmarked against the competitors
who outrank you. Full report in about a minute, no call required.
Run my free scan